The Official Journal of EuroPCR and the European Association of Percutaneous Coronary Interventions (EAPCI)

Procedural Outcomes on Twitter: Too Good to Be True?

DOI: 10.4244/EIJ-D-21-00498

1. University of Michigan, Department of Internal Medicine, Division of Cardiovascular Medicine
2. University of Michigan, Michigan Integrated Center for Health Analytics & Medical Prediction
3. Department of Internal Medicine, University of Michigan Medical School and Veterans Affairs Ann Arbor Center for Clinical Management Research, Ann Arbor, MI, United States
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Introduction

Social media, in particular Twitter, has radically changed how physicians communicate. Many cardiologists now routinely use Twitter to rapidly build, share, and consume new educational information about patient care – a phenomenon described recently described in the pages of Eurointervention as the Twitterature.1 For interventional cardiologists, a popular hashtag used in this capacity is #TAVR – referencing transcatheter aortic valve replacement (TAVR). According to Symplur data, in the first week of June 2020, #TAVR was used 451 times by 295 users with over 1.2 million impressions.

Despite enthusiasm and potential value of social media in sharing knowledge, concerns exist regarding selective reporting of experiences within this medium. A bias toward communicating only “ideal” cases in tweets, for example, may imply better-than-expected outcomes for complex procedures like TAVR. Our goal was to characterize the content and outcomes of #TAVR tweets associated with real-world patient cases.

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